Case Study —
GLASS & MIRROR
ABOUT THE PROJECT
Glass & Mirror Co brings interior decorating visions to life with premium handmade mirrors that offer personalised design options, expert craftsmanship and, designed and made in Australia with locally sourced, premium materials.
When Glass & Mirror Co approached us, they were dissatisfied with their existing brand, designed only a few years ago, which felt like it was missing something, and struggling to adapt across different platforms. Ultimately it just wasn’t working for their business.
BRAND STRATEGY & IDENTITY
SOCIALS SUCCESS
“Delving into the brand strategy made us think more about where we are headed and how we could grow.
“We are so glad we reached out to Karlyn, she has managed to create a stunning visual identity that really represents who we are.”
JACINTA DUFFY - GLASS & MIRROR CO
The Results
We began with an in-depth brand strategy workshop, redefining the brand’s core elements and leveraging new data and insights to create a fresh visual identity including multiple logo variations, comprehensive brand guidelines to ensure consistency and adaptability across all platforms, and a set of social media assets fully set-up with a custom brand kit in Canva.
Now, they’re ready to hit the ground running, confident in a brand that not only stands out, but also works seamlessly wherever it’s applied.