ABOUT THE PROJECT

By Stevie celebrates your unique beauty, the joy that makeup and killer brows bring, and the confidence that radiates when you feel your absolute best.

Stevie Giltrap approached us looking to rebrand her brow sculpting business The Arch’d Society to better reflect her vibrant personality and create an identity that truly made her the star. After workshopping some renaming ideas, she settled on By Stevie.

Case Study β€”
BY STEVIE

BRAND STRATEGY & DESIGN

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β€œI am absolutely obsessed with it all and it 100% exceeds my expectations.”

STEVIE GILTRAP

The Results

She envisioned a fun, modern, and bright brand that would match her eclectic studio space, complete with disco balls, pops of color, and uplifting quotes that empower her clients and celebrate their unique beauty.

We crafted a flexible and modern brand identity that captures the essence of her bubbly personality and dynamic space, ensuring seamless cohesion from online presence to in-studio experience. The result? A brand that not only stands out but also feels authentic and effortlessly translates across all platforms.

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