BRAND STRATEGY & IDENTITY DESIGN

for AMBITIOUS & purposeful BUSINESSES

Hi, I’m So Glad You’re Here

We’re a creative studio for founders and creators - building beautifully unique and exclusively designed brands with impact. We believe your brand should be anything but standard. It should be considered, unique and stand out from the crowd.

Let’s establish a compelling and cohesive brand identity that is grounded in a strong understanding of your business, audience and goals. No matter where you are in your business journey, we will guide you through our comprehensive and collaborative process to uncover your story, define your voice and create stunning visuals that truly embody your values and mission.

The Artisans Table, Lismore - brand design, custom illustration, brand elements, logo design
The Healthy Ageing Coach brand design, hand illustration, logo, colour palette
Story & Co Photography - Northern Rivers photographer brand design, typography, colour palette design
By Stevie, Alstonville - logo design, brand elements, brand identity design
Glass & Mirror Co - Northern Rivers business, brand design, custom typography, brand identity design, logo design

Brand Plus

INVESTMENT $2500

For the brand that’d ready to kick their goals out of the park! With a 1:1 brand strategy workshop to dive deep into your brand values, mission, and target audience, we’ll ensure that every aspect of your brand is aligned.

You’ll choose from two creative direction options before we build your new visual identity with custom and flexible logos, brand marks and other branding elements. You’ll feel empowered to implement your new brand across all touchpoints, ensuring consistency and cohesion with your own brand guidelines document to reference.

Buckle in, the results will speak for themselves.

    • 1:1 Brand strategy workshop

    • Brand strategy summary document

    • 2 x Creative concepts

    • Complete logo suite (primary, secondary, brandmarks, icon + tagline)

    • Brand illustration or pattern

    • Colour palette with primary colours, secondary colours and pairings

    • Typography and styling specifications

    • 2 x Collateral designs of your choice

    • 5 x Editable social media templates

    • Brand guidelines document

Modern Romance - Northern Rivers brand designer, logo design, custom brand elements, modern designer

Brand Mini

INVESTMENT $1700

The best of both worlds, giving you the perfect balance of affordability and quality! We understand that investing in your brand is essential for success, but we also know that budget constraints can prevent you from being able to.

We’ll work through the basics of your brand strategy and leverage insights to design your custom brand identity, with each deliverable carefully curated to ensure maximum impact without breaking the bank. This package will give your brand the kickstart it needs to help you achieve your goals.

    • Brand identity worksheet

    • Basic brand strategy outline (mission statement, target audience, brand values, tone of voice, visual direction, keywords)

    • 2 x Concept designs

    • Basic logo suite (primary, secondary and icon)

    • Colour palette

    • Typography

    • Business card and Email signature design

    • Basic brand guidelines document

The Image Collective Co - Alstonville Wedding Photographer custom portrait illustration
Northern Rivers bright coloured design greeting cards, custom design, elements, illustration

Add On Packages

Already have a killer brand designed by us or another designer? Take advantage of our comprehensive range of design add-ons. These can be booked as standalone projects or added to your brand identity package at a discounted rate.

    • Promotional Items (brochures, flyers, thank you cards, posters, campaign materials)

    • Product Packaging or Labels

    • Catalogues or Magazines

    • Print Stationery (business cards, letterheads, envelopes, notepads, pens)

    • Printed Annual Reports

    • e-Publications

    • Online Course Materials

    • Email Marketing Templates

    • Campaign Banners/Digital Assets

    • Landing Pages

    • Advertising (print & digital)

    • Social Media Graphics

    • Event Programs

    • Posters and Promotional Items

    • Invitations, RSVP, Menu & Place Cards

    • Custom digital illustration for branding, website, publications

    • Digital Portrait Illustration

    • Custom Artwork for Projects

Socials Success

INVESTMENT FROM $300

Running a business is hard enough without the added pressure of maintaining a consistent, on-brand social media presence. We get it! That’s why we’re here to help you feel confident and consistent online with beautiful, branded templates.

Our socials success packages are tailored to help you create on-brand, engaging posts with ease, with custom, editable Canva templates that align with your brand’s voice and visuals.

  • For those ready to take their social media to the next level, we offer a comprehensive set of fully customised tools and resources to enhance your online presence:

    • Mini social media strategy session

    • 10 x custom post templates

    • 5 x reel cover/story templates

    • Profile, cover, and highlight images

    • 2 x revision rounds

    • Brand setup and editable templates in your Canva account

    • ‘How to Keep Your Visuals Fresh and Consistent’ guide

    • ‘Boost Your Socials’ content guide

    • Content calendar template

    • Hashtag strategy guide

    • Analytics setup instructions

    • Stock image library access

  • Perfect for businesses just starting to build their social media presence.

    • 5 x custom post templates

    • 3 x reel cover/story templates

    • Profile, cover, and highlight images

    • Brand setup and editable templates in your Canva account

    • ‘Boost Your Socials’ content guide

    • Content calendar template

    • Hashtag strategy guide

OUR PROCESS

DISCOVERY CALL

Get in touch to book a discovery call where we will discuss your goals, budget and our solutions. You can get a feel for the vibes, and decide if we feel like the right fit before we commence working together. 

BRAND STRATEGY

We’ll uncover your brand DNA, which will inform the visual and strategic direction the design will go in. This is a super collaborative and interactive process aimed to ensure we are aligned. 

DESIGN & REFINE

Now comes the fun part! Design concepts are created based on the strategy phase and you’re presented with a visual and strategic direction. We will then work together to refine the design to make sure we get the right look. 

BRAND LAUNCH

The final phase launches your brand into the world! With final artwork files shared with accompanying documents to help you implement and maintain your brand.

Why We Don’t Design
'Just a Logo'

BECAUSE A BRAND IS MUCH MORE THAN A LOGO.

Think of it like an iceberg. The part you can see that sits out of the water is what your audience sees, your logo, fonts, and colours. While below the surface of the water, is your vision, values, tone of voice, message, and personality - all of which gives your brand credibility and authenticity.

So, why would we sell ‘Just a Logo’ when you’d be missing out on all of the important parts?

86%

OF CONSUMERS SAY THAT AUTHENTICITY IS A KEY FACTOR WHEN DECIDING WHAT BRANDS THEY LIKE AND SUPPORT

20+

HOURS IS THE AVERAGE AMOUNT OF TIME BUSINESS OWNERS SPEND ON DESIGN AND MARKETING.

23%

IS HOW MUCH YOUR REVENUE COULD INCREASE BY PRESENTING A CONSISTENT BRAND IDENTITY

“KARLYN HAD SUCH A NATURAL ABILITY TO SEE MY VISION AND BRING IT TO LIFE BETTER THAN I COULD HAVE IMAGINED”

KIM - TANGERINE TANGO MARKETING, MELBOURNE VIC

Why Choose Us?

01.

GUIDED PROCESS

We will walk you through each step so you won’t feel overwhelmed. You’ll receive supporting documents at the end of the project to make sure you feel confident implementing and maintaining your brand.

02.

CONFIDENCE IN YOUR BRANDING

No more second-guessing the content you put out hoping it hits the mark. You can feel confident that your research-backed branding will get the job done.

03.

GET BACK TO YOUR BUSINESS

Design (even bad design) is time-consuming! Get back to the things you love doing in your business while your branding takes care of itself.

★★★★★

“The whole process was seamless. Not only did she deliver a stunning new brand identity, but she also helped me rediscover the core values and purpose of my business, breathing new life into it.”

JULIE - THE HEALTHY AGEING COACH, BOWRAL NSW

BRANDS that are anything but STANDARD